Postmedia just rejected our ad on the Financial Post. They’re cozy with the fossil fuel industry and want to quash our campaign. But we’ve got a plan to make our demands reach RBC executives directly.

As Canada’s public broadcaster, thousands of people read a CBC article everyday. These people could be RBC customers, shareholders, and business partners.

A public callout on the CBC seen by thousands of their client base could make RBC rethink their billions of financing to destructive fossil fuel projects or risk damage to their public image — and their bottom line.

Will you chip in now?