Job Opportunity: Campaigns Manager

Position: Campaigns Manager
Posting date: Thursday August 4, 2022
Closing date: Monday September 5, 2022 11:59 Pacific Time
Start date: As soon as possible
Location: Flexible, with preference for Toronto or Vancouver 
Compensation: $64,555.44, plus benefits including paid vacation and sick leaves.

Leadnow is a BCGEU-unionized workplace. Note: we are working a 4 day, 32 hour, Mon-Thurs week as of Feb 1, 2022, salary unchanged, with the intention to ratify in the collective agreement after the trial period.


Leadnow is an independent advocacy organization powered by more than 600,000 members campaigning for social, economic and climate justice. Together, we do what it takes, with fierce integrity, to have impact as a powerful progressive force in Canada.

Our campaigns aim to create accessible opportunities online and on the ground for people to organize and influence the priorities and policies of governments and corporations. We want a more open, accountable, and representative democracy because decisions should be driven by the people whose lives they affect. 
We’re seeking a dedicated, focused, and organized Campaigns Manager to join our team. The ideal candidate will be committed to putting our members at the forefront of social change, have demonstrated abilities in leading innovative digital campaigns to drive engagement, fundraising, and impact, and have a collaborative, empowering leadership style. If that sounds exciting to you, we’re interested in hearing from you!

About the role:

Reporting to the Campaigns Director, the Campaigns Manager leads on Leadnow’s digital campaigns work. This includes managing the digital workstream, campaign development and coordination, data-driven implementation and managing campaigners.

The Campaigns Manager helps identify and develop strategies for our campaigns, ensures high-quality campaign content across Leadnow channels, with a special focus on email, and works with the rest of our campaigns team to deepen engagement and ensure our campaigns have growing impact. 

With the support of the Campaigns Director, the Campaigns Manager assigns resources and identifies campaigns to achieve key metrics (community growth, diversification, engagement, and member-based fundraising targets). As a member of senior staff at Leadnow, the Campaign Manager also helps set and evaluate the strategic direction of the organization.

More specifically, you’ll:

Digital campaign development and data-driven implementation
  • Supports and collaborates with campaigners and organizers to identify and develop strategic campaigning and digital fundraising opportunities
  • Leads or supports (depending on the campaign) on crafting campaign strategy
  • Drafts, edits and signs off on campaign communications and emails that are well-researched, effectively messaged and speak to issues the Leadnow community cares about
  • Seeks opportunities to deepen our campaign impacts through follow-up tactics and actions
  • Supports engagement strategies to serve membership growth, campaigns and digital fundraising
  • Ensures high-quality work and assesses and mitigates the risk of potential and ongoing campaigns
  • Project manages specific rapid response and medium-term campaigns

Managing the digital workstream, campaigns coordination and campaigners
  • Leads on long-term visioning, goal setting and planning of Leadnow’s digital workstream to meet the priorities of the organization
  • Works with other campaign managers to set campaigning priorities
  • Manages campaign staff and contractors and coordinates the rapid response team to execute high-quality campaigns
  • Identifies, develops, and trains the team on best practices to improve the quality and efficiency of our rapid response campaign delivery
  • Facilitates campaign coordination meetings, creates templates, and maintains project planning processes within the digital workstream

Achieving targets and ensuring campaign quality
  • Helps the Campaigns Director oversee the development and execution of campaigns and capacity to meet the priorities and metrics (growth, diversification, fundraising, engagement and impact) of the organization
  • Supports data-driven and qualitative evaluation of campaigns on a monthly, quarterly and annual basis
  • Ensures high-quality content across campaigns and channels
  • Helps develop and maintain workflows, project management and decision-making processes that guide the work of the overall campaigns team

Organizational development and strategic planning
  • Helps to shape the overall strategic direction of the organization, and at times takes responsibility for recruitment, team building and special projects
  • Helps to develop Leadnow’s communication and framing strategy to align with our strategic goals, and supports the campaigns team in crafting effective messages
  • As part of the management team, helps identify and implement strategies and resources for team health and leadership development

You should apply if:

We’re seeking candidates with a mix of the following characteristics. If you don’t meet all of them but are energized by Leadnow’s mission and how you could contribute to it in this role, we want to hear from you.
  • You have strong strategic, creative and innovative thinking, are great at independent problem-solving, and have a knack for identifying an issue people really care about, and how to engage them to take action on it.
  • You have exceptional writing and editing abilities, and know how to craft campaign comms in an accessible and engaging way
  • You’re able to effectively prioritize and handle different demands and shift with evolving political campaigning contexts
  • You’re great at project management, and can craft and execute a project plan to hit goals effectively with an eye for the details
  • You’re a collaborative and empowering leader - effective at coaching, challenging, and supporting your team to achieve impact, and are a strong facilitator
  • You’re excited about working in a pro-active anti-oppression work environment that engages in necessary and sometimes tough conversations and trainings to identify and dismantle structural inequalities within and beyond Leadnow
  • You’re open-minded and willing to learn new approaches to your role, and keen to find innovative approaches to challenges
  • Comfortable with online collaboration tools such as Google Docs, Slack, Zoom or similar

Big pluses:

  • You understand basic data analysis and analytics, and A/B testing, particularly in a digital campaigning environment
  • You have skills in Government Relations, media, or public relations
  • You’re familiar with the MoveOn/Avaaz/ model of digital campaigning

How to apply:

To submit an application, please send the following, ideally in a single PDF, to [email protected] by Monday September 5, 2022 11:59 Pacific Time:
  • Your CV or resume
  • In lieu of a cover letter, a supporting application responding to the following four questions (suggested max of 250 words per question):
  1. Why are you applying for this job? Briefly tell us why you’re interested and how you’re suited.
  2. Briefly describe a digital campaign or tactic that you led (or had a significant hand in shaping), including the ask, the strategic rationale for it, and the results or main learnings.
  3. Unequal power dynamics shape how we move through the world and how we interact and work with others. Could you share your understanding of your positionality (this may include your reflections on how you have/do not have power or privilege) and how that shapes your approach to social change? 
  4. If applicable, list which of the ‘big plus’ skills you have, with a few sentences of explanation if helpful for context.
Leadnow is committed to ensuring that all applicants are able to participate in our hiring processes to the best of their ability. Please indicate in your application if there’s anything we can do to make the application or interview process more accessible.

Only selected candidates will be contacted by Thursday, September 8, 2022 to organize next steps. Short-listed candidates will be invited to complete a take-home task as the next stage.